Create or switch account type
Instagram Business Account
Use a professional Business account for a company profile with a business category and contact options. Start with the account the business already controls.
Why it matters
If prospects discover your work in photos or Reels, the profile is their next step. Give them a clear way to contact the business or visit your website while their interest is fresh.
Step by step
Find the account you want to keep
Sign in to the existing business account. If the business has no Instagram account, create one with a company-controlled email address.
Switch to a professional account
Open your profile menu, find the account type or professional tools settings, and follow the option to switch to a professional account. Choose Business when Instagram asks for the account type.
Complete the public profile
Choose a relevant category, add the current logo and website, and review the contact options you want visitors to see. Connect a Facebook Page if it helps your team manage both accounts.
Review access and visibility
Check who can sign in or manage the account. Instagram professional accounts are public, so review the profile details from a visitor’s view.
Check the result
Open the public Instagram profile and test the website link and the contact options you enabled. Confirm the account shows professional tools when signed in.