Business listing guides

Help customers find the right details.

Customers look you up in maps, search and AI answers before they call, visit or book. An old phone number, wrong hours or a duplicate listing can send them somewhere else.

Start with your website. Check how search engines and AI services can access it, then claim the profiles your customers use and keep their details current.

Find your guide
Tracey Bauer pulling a reference book from a walnut library shelf

Find your guide

51 step-by-step guides. Start with the platforms that serve your location and industry.

Website indexing and AI discovery

Verify your site, check crawl access and see what the search platforms report.

  • Bing Webmaster Tools

    Verify a website to track crawling, indexing and search performance in Bing. Available AI Performance reports show how often Bing’s supported AI experiences cite your pages.

    Verify website
  • Google Search Console

    Verify your website to see how Google Search discovers, indexes and displays its pages.

    Verify website
  • Google AI Features and Gemini

    Google AI Overviews and AI Mode use pages eligible for Google Search snippets. Gemini can also help eligible owners manage an existing verified Google Business Profile.

    Website discovery
  • ChatGPT Search

    ChatGPT Search can use and link to public web pages. Your website’s crawl settings affect eligibility. The business listing claim uses the separate ChatGPT Business Hub guide.

    Website discovery
  • Perplexity

    Perplexity publishes crawler guidance for sites that want their public pages available for search results and citations.

    Website discovery

Search, maps and AI listings

Start with the places customers use to look up a business by name, service or location.

  • Google Business Profile

    Manage how your business information appears on Google Search and Maps. Google generally requires in person customer contact during stated hours.

    Claim or create
  • Apple Business

    Manage the place card customers see in Apple Maps. Brand and location tools moved from Apple Business Connect to Apple Business.

    Claim or create
  • Bing Places for Business

    Manage your local listing in Bing Search and Bing Maps. Bing Webmaster Tools is the separate dashboard for your website.

    Claim or create
  • Yelp for Business

    Manage business details and photos on Yelp, and respond to reviews from your verified business account.

    Claim or create
  • ChatGPT Business Hub

    Claim a business listing, submit updated information and see available insights after approval. ChatGPT makes its own recommendations.

    Claim or create

Reviews, directories and social

Choose the profiles where your customers read reviews, ask for referrals or check who you are.

  • Foursquare

    Claim an existing venue to manage its details. Foursquare City Guide has closed, and existing venues remain discoverable in Swarm.

    Claim
  • Nextdoor Business Page

    Create a neighborhood business presence with contact information, recommendations and updates.

    Claim or create
  • Facebook Page

    Use a Facebook Page to share your business information and give customers a place to contact you.

    Create or request access
  • LinkedIn Company Page

    Give buyers, job candidates, and partners a company page they can find by name. LinkedIn has separate paths for a placeholder Listing Page, a managed Page, and a company with no Page.

    Claim, create, or request access
  • Instagram Business Account

    Use a professional Business account for a company profile with a business category and contact options. Start with the account the business already controls.

    Create or switch account type
  • Trustpilot

    Claim the review profile tied to your business website so you can correct your company details and respond to reviews. Trustpilot offers a free plan.

    Claim or create
  • Yellow Pages

    If customers find an old phone number or address on YellowPages.com, start with the listing and use the contact route on its official claim page.

    Contact to claim
  • ChamberOfCommerce.com

    Correct or add a listing in the ChamberOfCommerce.com directory. Local chamber membership has its own application and directory.

    Claim or add
  • Manta

    Claim your Manta profile to correct public company details. Manta offers free registration for US businesses and separate paid listing services.

    Claim or add
  • Clutch

    Use the Clutch provider profile to keep your services and company details current where business buyers compare service firms.

    Claim or create
  • Better Business Bureau

    BBB offers a free Business Profile. Accreditation has its own application, standards and costs.

    Claim or request

Map corrections and data providers

Fix navigation data or manage a business record with a supplier. Each route works differently.

  • MapQuest

    MapQuest offers a paid self-service route for ongoing listing management. Its free issue report is available for flagging incorrect information.

    Paid claim or free correction
  • Data Axle Local Listings

    Data Axle distributes verified business information to its publishing partners. It offers a free owner route for one to ten listings and a separate enterprise route.

    Data feed
  • TransUnion Digital Business Profile

    TransUnion’s Business Listings Aggregation service, formerly Localeze, distributes business data to participating platforms. The small-business Digital Business Profile portal offers a paid management plan.

    Paid data feed
  • HERE Map Creator

    Use HERE Map Creator to add a missing place or correct a pin, address, or opening hours on the HERE map.

    Map correction
  • TomTom MapShare Reporter

    Report a missing or inaccurate point of interest in TomTom’s map data so drivers have a better route to your location.

    Map correction
  • Waze

    Suggest a place or correction in Waze when drivers are sent to the wrong address, entrance, or location.

    Map correction
  • OpenStreetMap

    Add or correct a public business feature in a community map.

    Map correction

Restaurants, travel and hospitality

Claim a public listing or review a partner program before accepting bookings.

  • Tripadvisor

    Claim the listing travelers already see, or request a listing for an eligible place. Tripadvisor offers free management tools alongside paid products.

    Claim or request
  • OpenTable

    OpenTable's restaurant plans connect a dining listing to a reservation system. Compare the current subscription and booking fees before choosing a plan.

    Paid reservation platform
  • Resy

    Resy offers paid restaurant plans with different reservation, payment and integration features. Confirm the plan terms for your restaurant during onboarding.

    Paid reservation platform
  • Booking.com

    Registering a property is free. Booking.com charges commission on bookings, with the applicable rate shown during the agreement step.

    Property marketplace
  • Expedia Group

    Expedia Group's hotel partner route makes property inventory available for bookings through its travel marketplace. Review the commercial agreement for your property.

    Property marketplace
  • Viator

    Viator's Supplier Center is the route Tripadvisor points tour companies to. Listing an experience carries a submission fee, and Viator charges commission on completed marketplace bookings.

    Experience marketplace
  • Airbnb

    Airbnb lets hosts create a bookable home listing. Review local hosting requirements and Airbnb's service fees for your setup.

    Property marketplace
  • Vrbo

    Vrbo provides an owner route to create a bookable vacation rental listing. Review the booking fees and payout terms before you publish.

    Property marketplace
  • WeddingPro

    WeddingPro offers vendor storefronts on The Knot and WeddingWire. Review the proposal and agreement before committing to a paid plan.

    Paid vendor storefront

Healthcare and wellness

Match the correct practitioner and location. Check whether the directory requires credentials or a paid listing.

  • Healthgrades

    A clinician can claim a free Healthgrades profile and correct the information patients use when choosing a provider.

    Claim provider profile
  • Zocdoc

    Zocdoc's Marketplace charges a discovery booking fee for qualifying new patient and provider connections. Check the fee for each provider before enrollment.

    Appointment marketplace
  • WebMD Care and Vitals

    WebMD Care Directories offers a free claimed Basic Profile. WebMD handles directory support for WebMD and Vitals. Check the two public pages separately.

    Request provider access
  • Psychology Today

    Psychology Today's U.S. directory uses a monthly membership for eligible professionals. Check current membership terms before signing up.

    Paid directory membership
  • RealSelf

    RealSelf offers a free profile claim route for qualifying aesthetic providers and practices. Review its listing criteria for your role and country.

    Claim or request profile

Home services and design

Use the channels customers consult for your trade and service area.

  • Houzz

    A Houzz business profile can appear in its Find Professionals directory. Houzz also offers separate software and advertising plans.

    Create professional profile
  • Angi

    Angi offers a free business profile. Advertising and paid leads are separate decisions with their own terms.

    Claim or create
  • Thumbtack

    Thumbtack connects service professionals with customers. Lead fees can apply, so review targeting and pricing before turning on paid leads.

    Lead marketplace

Retail and product feeds

Verify your store and send current product information to eligible shopping surfaces.

Before you claim

  • Use an account the business can keep access to.
  • Have your public name, website, phone, hours and location or service area ready.
  • Search for an existing record before creating a new one.
  • Keep a record of who manages each profile and what you last verified.

How this helps AI discovery

Answer engine optimization, or AEO, starts with public information people and search systems can read and check. Keep your website and relevant profiles accurate. Use website verification tools to check indexing and crawler access. Claiming a profile gives you a way to manage that record. Search engines and AI services choose what they cite.

Google guidance on AI searchOpenAI crawler documentation