Business listing guides
Help customers find the right details.
Customers look you up in maps, search and AI answers before they call, visit or book. An old phone number, wrong hours or a duplicate listing can send them somewhere else.
Start with your website. Check how search engines and AI services can access it, then claim the profiles your customers use and keep their details current.
Find your guide
Start with your website and AI discovery
Verify your website
Check AI discovery
Claim your key listings
Find your guide
51 step-by-step guides. Start with the platforms that serve your location and industry.
No guides match that search. Try a platform name or browse by category.
Website indexing and AI discovery
Verify your site, check crawl access and see what the search platforms report.
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Bing Webmaster Tools
Verify a website to track crawling, indexing and search performance in Bing. Available AI Performance reports show how often Bing’s supported AI experiences cite your pages.
Verify website -
Google Search Console
Verify your website to see how Google Search discovers, indexes and displays its pages.
Verify website -
Google AI Features and Gemini
Google AI Overviews and AI Mode use pages eligible for Google Search snippets. Gemini can also help eligible owners manage an existing verified Google Business Profile.
Website discovery -
ChatGPT Search
ChatGPT Search can use and link to public web pages. Your website’s crawl settings affect eligibility. The business listing claim uses the separate ChatGPT Business Hub guide.
Website discovery -
Perplexity
Perplexity publishes crawler guidance for sites that want their public pages available for search results and citations.
Website discovery
Search, maps and AI listings
Start with the places customers use to look up a business by name, service or location.
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Google Business Profile
Manage how your business information appears on Google Search and Maps. Google generally requires in person customer contact during stated hours.
Claim or create -
Apple Business
Manage the place card customers see in Apple Maps. Brand and location tools moved from Apple Business Connect to Apple Business.
Claim or create -
Bing Places for Business
Manage your local listing in Bing Search and Bing Maps. Bing Webmaster Tools is the separate dashboard for your website.
Claim or create -
Yelp for Business
Manage business details and photos on Yelp, and respond to reviews from your verified business account.
Claim or create -
ChatGPT Business Hub
Claim a business listing, submit updated information and see available insights after approval. ChatGPT makes its own recommendations.
Claim or create
Reviews, directories and social
Choose the profiles where your customers read reviews, ask for referrals or check who you are.
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Foursquare
Claim an existing venue to manage its details. Foursquare City Guide has closed, and existing venues remain discoverable in Swarm.
Claim -
Nextdoor Business Page
Create a neighborhood business presence with contact information, recommendations and updates.
Claim or create -
Facebook Page
Use a Facebook Page to share your business information and give customers a place to contact you.
Create or request access -
LinkedIn Company Page
Give buyers, job candidates, and partners a company page they can find by name. LinkedIn has separate paths for a placeholder Listing Page, a managed Page, and a company with no Page.
Claim, create, or request access -
Instagram Business Account
Use a professional Business account for a company profile with a business category and contact options. Start with the account the business already controls.
Create or switch account type -
Trustpilot
Claim the review profile tied to your business website so you can correct your company details and respond to reviews. Trustpilot offers a free plan.
Claim or create -
Yellow Pages
If customers find an old phone number or address on YellowPages.com, start with the listing and use the contact route on its official claim page.
Contact to claim -
ChamberOfCommerce.com
Correct or add a listing in the ChamberOfCommerce.com directory. Local chamber membership has its own application and directory.
Claim or add -
Manta
Claim your Manta profile to correct public company details. Manta offers free registration for US businesses and separate paid listing services.
Claim or add -
Clutch
Use the Clutch provider profile to keep your services and company details current where business buyers compare service firms.
Claim or create -
Better Business Bureau
BBB offers a free Business Profile. Accreditation has its own application, standards and costs.
Claim or request
Map corrections and data providers
Fix navigation data or manage a business record with a supplier. Each route works differently.
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MapQuest
MapQuest offers a paid self-service route for ongoing listing management. Its free issue report is available for flagging incorrect information.
Paid claim or free correction -
Data Axle Local Listings
Data Axle distributes verified business information to its publishing partners. It offers a free owner route for one to ten listings and a separate enterprise route.
Data feed -
TransUnion Digital Business Profile
TransUnion’s Business Listings Aggregation service, formerly Localeze, distributes business data to participating platforms. The small-business Digital Business Profile portal offers a paid management plan.
Paid data feed -
HERE Map Creator
Use HERE Map Creator to add a missing place or correct a pin, address, or opening hours on the HERE map.
Map correction -
TomTom MapShare Reporter
Report a missing or inaccurate point of interest in TomTom’s map data so drivers have a better route to your location.
Map correction -
Waze
Suggest a place or correction in Waze when drivers are sent to the wrong address, entrance, or location.
Map correction -
OpenStreetMap
Add or correct a public business feature in a community map.
Map correction
Restaurants, travel and hospitality
Claim a public listing or review a partner program before accepting bookings.
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Tripadvisor
Claim the listing travelers already see, or request a listing for an eligible place. Tripadvisor offers free management tools alongside paid products.
Claim or request -
OpenTable
OpenTable's restaurant plans connect a dining listing to a reservation system. Compare the current subscription and booking fees before choosing a plan.
Paid reservation platform -
Resy
Resy offers paid restaurant plans with different reservation, payment and integration features. Confirm the plan terms for your restaurant during onboarding.
Paid reservation platform -
Booking.com
Registering a property is free. Booking.com charges commission on bookings, with the applicable rate shown during the agreement step.
Property marketplace -
Expedia Group
Expedia Group's hotel partner route makes property inventory available for bookings through its travel marketplace. Review the commercial agreement for your property.
Property marketplace -
Viator
Viator's Supplier Center is the route Tripadvisor points tour companies to. Listing an experience carries a submission fee, and Viator charges commission on completed marketplace bookings.
Experience marketplace -
Airbnb
Airbnb lets hosts create a bookable home listing. Review local hosting requirements and Airbnb's service fees for your setup.
Property marketplace -
Vrbo
Vrbo provides an owner route to create a bookable vacation rental listing. Review the booking fees and payout terms before you publish.
Property marketplace -
WeddingPro
WeddingPro offers vendor storefronts on The Knot and WeddingWire. Review the proposal and agreement before committing to a paid plan.
Paid vendor storefront
Healthcare and wellness
Match the correct practitioner and location. Check whether the directory requires credentials or a paid listing.
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Healthgrades
A clinician can claim a free Healthgrades profile and correct the information patients use when choosing a provider.
Claim provider profile -
Zocdoc
Zocdoc's Marketplace charges a discovery booking fee for qualifying new patient and provider connections. Check the fee for each provider before enrollment.
Appointment marketplace -
WebMD Care and Vitals
WebMD Care Directories offers a free claimed Basic Profile. WebMD handles directory support for WebMD and Vitals. Check the two public pages separately.
Request provider access -
Psychology Today
Psychology Today's U.S. directory uses a monthly membership for eligible professionals. Check current membership terms before signing up.
Paid directory membership -
RealSelf
RealSelf offers a free profile claim route for qualifying aesthetic providers and practices. Review its listing criteria for your role and country.
Claim or request profile
Home services and design
Use the channels customers consult for your trade and service area.
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Houzz
A Houzz business profile can appear in its Find Professionals directory. Houzz also offers separate software and advertising plans.
Create professional profile -
Angi
Angi offers a free business profile. Advertising and paid leads are separate decisions with their own terms.
Claim or create -
Thumbtack
Thumbtack connects service professionals with customers. Lead fees can apply, so review targeting and pricing before turning on paid leads.
Lead marketplace
Legal services
Match the individual attorney and firm to the right practice areas and jurisdictions.
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Avvo
Attorneys can claim their free Avvo profiles to manage the details consumers see in the lawyer directory.
Claim attorney profile -
Justia Lawyer Directory
Justia offers a free attorney profile with professional and contact information. An attorney can claim an existing profile or register if no match exists.
Claim or create -
FindLaw Lawyer Directory
FindLaw's Profile Update tool lets authorized users manage existing attorney and firm records. Basic profiles have limited editable fields.
Claim existing profile
Retail and product feeds
Verify your store and send current product information to eligible shopping surfaces.
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Google Merchant Center
Verify your store and submit product information for eligible Google shopping surfaces.
Product feed -
Microsoft Merchant Center
Create a merchant store and submit a catalog for eligible Microsoft shopping placements.
Product feed -
ChatGPT product feeds
Connect Shopify or send a supported product feed with current inventory and pricing.
Product feed
Before you claim
- Use an account the business can keep access to.
- Have your public name, website, phone, hours and location or service area ready.
- Search for an existing record before creating a new one.
- Keep a record of who manages each profile and what you last verified.
How this helps AI discovery
Answer engine optimization, or AEO, starts with public information people and search systems can read and check. Keep your website and relevant profiles accurate. Use website verification tools to check indexing and crawler access. Claiming a profile gives you a way to manage that record. Search engines and AI services choose what they cite.