Product feed
Microsoft Merchant Center
Create a merchant store and submit a catalog for eligible Microsoft shopping placements.
Why it matters
Set up the store before planning Microsoft Shopping campaigns. The store and catalog checks give you a place to catch mismatched links, prices and stock before those products reach shoppers.
Step by step
Confirm your domain
Verify the store website in Bing Webmaster Tools or use an existing qualifying Universal Event Tracking tag. Ask your website administrator for help if you need their access.
Create the store
Open Microsoft Advertising, then Merchant Center. Add the store using the verified domain and fill in the store and contact information.
Add the catalog
Wait for Microsoft to approve the store, then use the feed options shown. Check identifiers, prices, product URLs and availability before submitting the catalog.
Review the results
Look for store and product approval messages. Fix feed errors before enabling any paid campaign.
Check the result
Confirm that the intended domain and catalog are attached to the approved store. Compare a sample price and stock status with your product page.