Product feed
Google Merchant Center
Verify your store and submit product information for eligible Google shopping surfaces.
Why it matters
A shopper can rule out an item when the listing shows the wrong price or availability. Keep the catalog connected to your store so updates start with the same product information your shoppers see.
Step by step
Set up Merchant Center
Use the Google account your store can keep access to. Add the business, website and countries you sell in.
Verify the store website
Follow the verification and claim prompts for your store URL. Ask your website administrator to complete the offered method if you need their access.
Connect your product data
Use a supported store integration, let Google find products where eligible, or upload product data. Include accurate prices, availability and product links.
Check free listings and product issues
Review the free listings setting, shipping and returns information, and any product issues. Correct errors in the source that supplies your product data.
Check the result
Review the status of your products in Merchant Center and open a sample product URL. The price and stock shown on the page should agree with your product data.