Website discovery
ChatGPT Search
ChatGPT Search can use and link to public web pages. Your website’s crawl settings affect eligibility. The business listing claim uses the separate ChatGPT Business Hub guide.
Why it matters
Prioritize this when your website has the clearest answers about your services, policies, or locations. Allowing the search crawler to reach those pages lets ChatGPT Search consider them as sources.
Step by step
Choose the pages customers need
List your public homepage, service pages, and location or contact pages. Confirm each page loads without a login and has current business information in readable text.
Check OAI-SearchBot access
Ask your website administrator to review robots.txt and the host, CDN, or firewall settings. OpenAI asks publishers who want Search inclusion to allow OAI-SearchBot and traffic from its published IP addresses.
Keep crawl choices explicit
Review OpenAI’s publisher guidance before changing crawler settings. OAI-SearchBot handles discovery for Search. OpenAI documents GPTBot separately for content that may be used in training.
Track the results you can see
Review web analytics for traffic from ChatGPT and check whether the URLs you maintain appear as citations on relevant searches. Keep the questions and dates consistent when comparing samples.
Check the result
Confirm the site’s public pages and crawler access with your web administrator. Treat any observed citation as a sample, since ChatGPT chooses sources by query.